They'll be able to read articles in overlay mode, or click on a video to throw it fullscreen. Starting with the 1.2 million people who happen to own a Virgin Media TiVo box, pressing red will bring up an overlay suggesting programs from iPlayer and the radio channels, tailored by BBC staff to what they're currently watching, plus further curated web content from BBC News, Weather and Sport. The difference (and in many ways, the problem) is that this bonus "Red Button" material has been delivered over the old-school digital broadcast signal rather than over the web - which is why today's launch of the Connected Red Button service makes a whole lot of sense. Much as smart TVs might seem like a recent revolution, audiences in the UK have had access to interactive, multi-window content on their boxes for over 13 years.
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